Michigan Reconnect underwent a brand reconfiguration in preparation for the November 2024 registration deadline. This initiative extends eligibility to individuals aged 21 to 24 who are interested in pursuing higher education at colleges, universities, or trade schools.
The rebranding effort was highlighted during 'Mott Reconnect Day' at Mott Community College, featuring outdoor print advertisements and an expanded social media presence aimed at engaging Michigan residents interested in returning to school.
Outdoor Placements: Billboard Signage
These outdoor placements were scattered through the state of Michigan during the summer of 2024 preceding the fall enrollment deadline.
Digital Ad Placements
Animated GIF assets for digital ad placement for Mott Community College's MiReconnect On Campus Day.
Animated GIF assets for digital ad placement for Mott Community College's MiReconnect On Campus Day.
Governor's Grit Award
The Governor's Grit Award is a recognition for individuals that participated in the Michigan Reconnect program.
