The 2023-2024 FAFSA and MiStudent Aid Applications at a Glance.
The campaign was a collaborative effort involving talented creatives, strategists, and writers. Together, we successfully relaunched the program following the initial challenges and negative press surrounding the updated FAFSA launch. The image below shows the metrics for the entire FAFSA campaign.
Social Motion Graphics
Motion graphic advertisement for the MiStudent Aid FAFSA program for 2024 grads. Developed in Adobe After Effects, the digital advertisement uses cut-out stock photographic elements from the Michigan Achievement Scholarship Brand.
Motion graphic advertisement for the MiStudent Aid FAFSA program for 2024 grads. Developed in Adobe After Effects, the digital advertisement uses cut-out stock photographic elements from the Michigan Achievement Scholarship Brand.
Comerica Park — Tiger's 2024 Season
Counselor's Toolkit Poster, Shirts, Button & Banner
Snapchat AR Lens
The Snapchat AR lens was a new endeavor for GUD Marketing, and a first as well for the MiStudent Aid program. The development of the AR lens started with creating a 3D graduate cap in Blender 3D and compressing it down to the proper size to fit in Snapchat's AR filter software. The text was fully customizable for users.
Two lens features were developed and they were a success!
Two lens features were developed and they were a success!
Total Impressions: 419,077
Reach: 117,251
Clicks: 6,433
Reach: 117,251
Clicks: 6,433
Grad Cap Lens: 2,070 shares
Sticker Lens: 1,045 shares
Sticker Lens: 1,045 shares
Advertisements and Promotions for MiStudent Aid
MISA Press Event 2024
Hungry Howies Franchise partner for Reach for the Pie
AG Garlin Gilchrist II announcing "15, free, free" for the contest.
Livestream end bumper with the full RFTP logo
Mayor of Flint and MiStudent Aid at FAFSA Fill-In Day
Main logo for Reach for the Pie contest.
Reach for the Pie 2024!
The Reach for the Pie contest started as a simple concept ideation where the stakeholders determined the name of the contest and from there the 'pizza rocket to moon' idea took off! As of June 2024 the contest has reached thousands of graduates across the State of Michigan and has resulted in over 4,000 FAFSA Applications.
The Reach for the Pie contest started as a simple concept ideation where the stakeholders determined the name of the contest and from there the 'pizza rocket to moon' idea took off! As of June 2024 the contest has reached thousands of graduates across the State of Michigan and has resulted in over 4,000 FAFSA Applications.
Reach for the Pie Contest Social Ad
Motion graphic advertisement promoting the FAFSA contest for the Reach for the Pie campaign.
Motion graphic advertisement promoting the FAFSA contest for the Reach for the Pie campaign.
Direct Mailer for Reach for the Pie
Alternative concept for Reach for the Pie
Contest Social Posts
Reach for the Pie/FAFSA Fill-In Day Template
Website Prototype & Final Developed Site
Reach for the Pie Digital Banners
