Parent Action for Healthy Kids Logo
2018
Nurses Care Icon
This icon was recolored and revitalized for the brand update and was used during a 2020 campaign during the Covid-19 Pandemic to remind Nurses that Parent Action for Healthy Kids cares.
Web Development
Parent Action for Healthy Kids is an organization dedicated to boosting family engagement in schools, public health initiatives, and policy. Collaborating with families, schools, and community partners across the state of Michigan, and even federal agencies, Parent Action for Healthy Kids enhances the quality of school, clinical, or other programs by supporting and reinforcing the involvement of parents.
As a partner with Flare Web Design, I worked directly with Parent Action for Healthy Kids in developing their logo, brand identity, and web development and maintenance. Additionally, I create various forms of content and media, including video and graphics for social media posting to increase event turnout and awareness of the organization. During my time managing and updating the Parent Action for Healthy Kids website, there has been an increase in SEO, resulting in greater profit for the organization.
Deck Graphics and Social Media Graphics
2020
I collaborated with Barb and her team and created PowerPoint presentations for her Parent Action for Healthy Kids brand. The conceptualization revolved around using stock photography as a cost-saving measure and creating a bright experience for Barb's audience of administrators, faculty, and parents.
Social Media / Event Banners
Video & Audio
2019
The title card was created in After Effects and posted to announce a blog post released in December 2020. Released as a part of a marketing campaign using MailChimp, this title card, and its associated blog post, received an increase in opens and clicks compared to the five previous postings.
This video compilation features a recording of Barb's voice edited down to simpler points. Its main display is Facebook, Twitter, Youtube and Mailchimp. It was well-received by viewers and members in her audience for her December 'gathering space' reinforced that this is the content they like to see.
This motion graphic video was created using Adobe Illustrator, Adobe Stock Images, After Effects CC, Ableton Live 10. Accompanying Ableton Live 10 is Native Instruments and Kontakt 6 for the use of synthetic instruments.
The moving typography and visual cues drive the pacing of the Facebook video cover.
The brand and image of PAFHK is reinforced by clean type, clear sound, and positive video images in the background.
The moving typography and visual cues drive the pacing of the Facebook video cover.
The brand and image of PAFHK is reinforced by clean type, clear sound, and positive video images in the background.
