Parent Action for Healthy Kids Logo
2018
Nurses Care Icon
This icon was revitalized for a brand update and was used during a 2020 campaign during the COVID-19 pandemic to remind nurses that Parent Action for Healthy Kids cares about their well-being.
Web Development
Parent Action for Healthy Kids collaborates with families, schools, and community partners across the state of Michigan, and federal agencies to enhance the quality of school, clinical, or other programs by supporting and reinforcing the involvement of parents.
As a partner with Flare Web Design, I worked directly with Parent Action for Healthy Kids in developing their logo, brand identity, and web development and maintenance. Additionally, I created various forms of content and media, including video and graphics for social media posting to increase event turnout and awareness of the organization. During my time managing and updating the Parent Action for Healthy Kids website, there has been an increase in SEO, resulting in greater profit and engagement for the organization.
Presentation Deck
2020
I collaborated with the Parent Action team to create PowerPoint presentations for the Parent Action for Healthy Kids brand. The conceptualization revolved around using stock photography as a cost-saving measure and creating a bright experience for the target audience of administrators, faculty, and parents.
Video & Audio
2019
The title card was created in After Effects and posted to announce a blog post published in December 2020. Released as a part of a marketing campaign using MailChimp, this title card and its associated blog post received an increase in opens and clicks compared to the five previous postings.
This video compilation features a recording of a speech given by Barb Flis, the founder of Parent Action for Healthy Kids, edited down to simpler points. The main display was Facebook, Twitter, YouTube and MailChimp. It was well-received by viewers, while members in the audience for the December 'gathering space' reinforced that this is the content they liked to see.
This motion graphic video was created using Adobe Illustrator, Adobe Stock Images, After Effects CC, Ableton Live 10. Accompanying Ableton Live 10 is Native Instruments and Kontakt 6 for the use of synthetic instruments.
The moving typography and visual cues drive the pacing of the Facebook video.
The brand and image of Parent Action is reinforced by clean type, clear sound, and positive video images in the background.
The moving typography and visual cues drive the pacing of the Facebook video.
The brand and image of Parent Action is reinforced by clean type, clear sound, and positive video images in the background.
